Built For Success: Nike

Product Description

LeBron James streaks down the basketball court and soars to the rim for a slam dunk, his personalized Nike shoes propelling him several feet off the floor. Dressed in bright-coloured Nike tights and top, Serena Williams tosses a tennis ball over her head and fires a scorching serve at her opponent. Tiger Woods stands over a golf ball with a tiny curved logo on it, then, flawlessly swinging a Nike iron, launches the ball 200 yards (193 m), narrowly missing the cup. No matter the sport, Nike and its unmistakable "Swoosh" logo are likely to be there. This giant of a corporation today towers above all competitors in the sports apparel industry, but Nike began almost five decades ago with nothing but a young runner and a dream.