Built For Success: McDonald's

Product Description

On April 15, 1955, the first McDonald's restaurant opened in Des Plaines, Illinois, with cheeseburgers, French fries, and milk shakes on the menu and cheerful men and women serving up the food from behind a counter. Five decades later, on April 15, 2005, another new restaurant opened just a few miles away - 1 24,000-square-foot (2,230 sq m) McDonald's built in downtown Chicago to commemorate the iconic restaurant's 50th anniversary. The new McDonald's was outfitted with 60-foot (18 m) Golden Arches, double drive-thru lanes, and seating for 300 - a far cry from the original drive-in with no indoor seating. But despite the physical differences and a host of new menu options, the commitment to quality and customer service that had started half a century earlier was the same as ever.