Built For Success: Disney

Product Description

When brothers Roy and Walt Disney opened the Disney Brothers Studio in Hollywood in 1923, their goal was modest: to make animated films. They began with a couple thousand dollars (most of it borrowed), a second-hand camera, and little else. What they ended up with was an entertainment empire now known as the Walt Disney Company. Today, that company does business around the world, earning more than $34 billion a year. From its humble beginnings, it has expanded to encompass film studios, theme parks, a cruise line, television and radio networks, record labels, publishing houses, and retail stores. Yet, despite its incredible growth, the Walt Disney Company is perhaps still most famous for the animated character who got it all started: Mickey Mouse.