Internet Career Biographies: The Founder of amazon.com

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He had quit a high-paying job int he financial industry and moved all the way across the country. He had spent a full year building a company that did something no one had heard of. And after only two years in the business, he had already lost millions of dollars. But he had the positive outlook that kept him going. In fact, his optimistic attitude became the motto for his company: "Work hard, have fun, and make history."
The world would soon know him as one of the hardest working, most fun-loving men of the Internet age. He would make history in two years as Time Magazine's Person of the Year. To his family, however, he was known in their spy games by his code name, Ffej Sozeb. It is his name spelled backward.