The Grid: The Decision-Making Tool for Every Business

Product Description

In business, it's all too easy to lose sight of the big picture. After all, we've all met those managers who get bogged down in the little details of a project, or who get so obsessed with short-term goals that they neglect the long-term strategy. They forget that to make it in business, you have to think in wholes. That's where The Grid comes in. It's a startlingly simple tool for making better decisions, whoever you are and whatever size your company. Matt Watkinson starts by identifying the crucial factors that make every business succeed or fail - from your running costs when you're starting out, to your long-term ability to adapt to a changing market. Then he condenses everything you need to know into a grid of nine simple boxes, and shows how they explain the secrets of every company in the world, including Silicon Valley mega-firms, pioneering tech start-ups, and tiny local companies. Along the way, he gives easy-to-follow case studies from the worlds of tech, advertising and finance, so you can apply the lessons of The Grid to your business right away. All in all, it's a masterclass on how to transform the fate of your organisation overnight - simply by learning the boxes on The Grid. As the first completely holistic approach to management, it will revolutionise the way you do business.In business, it's all too easy to lose sight of the big picture. After all, we've all met those managers who get bogged down in the little details of a project, or who get so obsessed with short-term goals that they neglect the long-term strategy. They forget that to make it in business, you have to think in wholes. That's where The Grid comes in. It's a startlingly simple tool for making better decisions, whoever you are and whatever size your company. Matt Watkinson starts by identifying the crucial factors that make every business succeed or fail - from your running costs when you're starting out, to your long-term ability to adapt to a changing market. Then he condenses everything you need to know into a grid of nine simple boxes, and shows how they explain the secrets of every company in the world, including Silicon Valley mega-firms, pioneering tech start-ups, and tiny local companies. Along the way, he gives easy-to-follow case studies from the worlds of tech, advertising and finance, so you can apply the lessons of The Grid to your business right away. All in all, it's a masterclass on how to transform the fate of your organisation overnight - simply by learning the boxes on The Grid. As the first completely holistic approach to management, it will revolutionise the way you do business.
Matt Watkinson is an internationally renowned author, speaker and business consultant. He has been cited and interviewed by the world's leading research firms, and invited to address industry leaders worldwide. His first book, The Ten Principles Behind Great Customer Experiences won the CMI's Management Book of the Year Award in 2014.