The Fundamentals of Typography

Product Description

Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media.
Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively.Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media.
Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively.
Gavin Ambrose teaches at Brighton University, UK, and is a practicing graphic designer. He is the author of many highly regarded books for students covering all areas of design including The Layout Book (Bloomsbury, 2015), The Production Manual (Bloomsbury, 2016), and Format for Graphic Designers (Bloomsbury, 2019) among others.
Paul Harris is a freelance writer and editor based in Chile.