The Power of Moments: Why Certain Moments Have Extraordinary Impact

Product Description

From the internationally bestselling authors of Switch and Made to Stick What if a teacher could design a lesson that he knew students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? We all have defining moments in our lives - meaningful experiences that stand out in our memory. Many of these moments are the result of accident or luck but, in The Power of Moments, internationally bestselling authors Chip and Dan Heath ask- why leave our most meaningful, memorable moments to chance when we can create them? With illuminating stories ranging from the experiment in which two strangers meet in a room and, forty-five minutes later, leave as best friends to the tale of the world's youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table, Chip and Dan Heath identify the elements these flash points have in common and show us how to be the author of richer experiences.From the internationally bestselling authors of Switch and Made to Stick What if a teacher could design a lesson that he knew students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? We all have defining moments in our lives - meaningful experiences that stand out in our memory. Many of these moments are the result of accident or luck but, in The Power of Moments, internationally bestselling authors Chip and Dan Heath ask- why leave our most meaningful, memorable moments to chance when we can create them? With illuminating stories ranging from the experiment in which two strangers meet in a room and, forty-five minutes later, leave as best friends to the tale of the world's youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table, Chip and Dan Heath identify the elements these flash points have in common and show us how to be the author of richer experiences.
The Heath brothers have written three New York Times bestselling books- Made to Stick, Switch and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic and Lithuanian. The Power of Moments is their most recent book. Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina.