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Business for Punks: Start Your Business Revolution - the BrewDog Way
Author: Watt, James
Illustrator:
Illustrator:
| Retail Price: | $39.99 |
| Betabooks Price | $31.99 |
ISBN: 9780241202890
Format: Hardback
Published: November 2015
Published By: Penguin
Stock Availability
Titles that are READY TO SHIP will be sent from our warehouse within 2 business days while stocks last. Click here for more details.
Published: November 2015
Published By: Penguin
Stock Availability
Titles that are READY TO SHIP will be sent from our warehouse within 2 business days while stocks last. Click here for more details.
Product Description
Go fast or go home. Forget sales. Be a selfish bastard and ignore advice.
These are the mantras that have fuelled BrewDog, the fastest-growing UK food and drinks company for four years running. Created by a pair of young Scots with a passion for beer, Brewdog has catalysed a craft ale revolution, gone global, and inadvertently created a whole new approach to business.
In Business for Punks, BrewDog co-founder (and Great British Entrepreneur 2014) James Watt bottles the essence of their success. From finances ('cash is motherfucking king') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.