Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

Product Description

In today's world, every company needs to be agile or risk facing a 'Kodak Moment' - where their industry and hard-earned competitive advantages vanish overnight. But it's no easier being a startup fighting to grow. Tomorrow's business winners - regardless of size or industry - will be the ones that have both agility and scale.

In Design to Grow, Coca-Cola's innovation chief reveals what happened when one of the world's largest companies used design to be both agile and big. With plain language and case studies, this unique journey within Coca-Cola's walls details their wins and losses - and shows how other companies can use the same approach to grow their business.