Blue Ocean Shift

Product Description

W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD Business School and the authors of the bestselling business classic Blue Ocean Strategy. They are among the world’s top management gurus and serve as advisors to multinational corporations, governments and institutions around the world.W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD Business School and the authors of the bestselling business classic Blue Ocean Strategy. They are among the world’s top management gurus and serve as advisors to multinational corporations, governments and institutions around the world.
The indispensible follow-up to the over 3.6-million-copy-selling Blue Ocean Strategy.