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Creative Advertising

Ideas and Techniques from the world's best Campaigns

Author: Mario Pricken
Illustrator:
Retail Price: $75.00
Betabooks Price $60.00
ISBN: 9780500287330
Format: Paperback
Published: June 2008
Published By: Thames and Hudson
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Product Description

This is a handbook for brilliant ideas. Its ambition is both provocative and optimistic: it aims to provide an insight into the alchemy of creative thinking. It promises to shed light on the strategies of top creatives and increase your understanding of the patterns that underlie great ideas. Many people think promises like these can't possibly be true. Other pin their hopes on them as the answer to all their prayers. Both groups are advised to be a little sceptical, but also to follow their curiosity. Anyone who is open to new approaches can experience the effect of these methods and techniques for themselves.
ISBN: 9780500287330
Number of Pages: 255
Format: Paperback
Reading Level: All Ages
Published Date: 12-Jun-2008
Dimensions (mm): 250x285mm
Publisher: Thames and Hudson

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