101 Things I Learned(R) in Product Design School

Product Description

Product design is not art, engineering, or craft, yet the skills and understandings it calls for touch all these areas. In 101 brief, illustrated lessons, this accessible guide leads students and design lovers into the vast field of product design through explorations such as-

Why all design occurs in relation to the body
Why every product must be designed as part of a system
The difference between clever and gimmicky, and between kitsch and camp
Why every product has a right weight
Why it's usually more effective to persuade through story than argument

Written by three experienced design instructors and professionals, 101 Things I Learned in Product Design School provides a concise, thoughtful starting point for understanding this complex field that shapes our lives every day.Product design is not art, engineering, or craft, yet the skills and understandings it calls for touch all these areas. In 101 brief, illustrated lessons, this accessible guide leads students and design lovers into the vast field of product design through explorations such as-

Why all design occurs in relation to the body
Why every product must be designed as part of a system
The difference between clever and gimmicky, and between kitsch and camp
Why every product has a right weight
Why it's usually more effective to persuade through story than argument

Written by three experienced design instructors and professionals, 101 Things I Learned in Product Design School provides a concise, thoughtful starting point for understanding this complex field that shapes our lives every day.
Martin Thaler practices globally as a product design consultant and is professor of industrial design at the Illinois Institute of Technology.

Sung Jang is an artist, industrial designer, principal of Sung Jang Laboratory, and associate professor of industrial design at the University of Illinois at Chicago.

Matthew Frederick is an architect, urban designer, instructor of design and writing, and the creator of the acclaimed 101 Things I Learned series. He lives in New York's Hudson Valley.