Graphic Design for Everyone: Create Your Own Blog, Logo, Website and Much More

Product Description

Trying to give your blog extra visual impact? Need a new look for a personal, business, or community project? With this beginner's guide to graphic design, you'll be able to do this and much more!

There have never been more opportunities to promote yourself online or in print, but to succeed you need to master the art of visual communication - combining type, image, and colour into an appealing, accessible message.

Graphic Design for Everyone shows you how to define your brand and your message, then takes you through the basic principles of design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how to use colour theory for maximum impact. Gain inspiration from real-life examples and exercises that help you to focus on the right solutions for you.

Once you've learned the basics, turn to the ten step-by-step projects to help you create your own stunning designs - from business stationery to a sales brochure and online shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals and more.

Whether you're a design newcomer or keen to build on what you know, Graphic Design for Everyone is the only resource you'll ever need.Trying to give your blog extra visual impact? Need a new look for a personal, business, or community project? With this beginner's guide to graphic design, you'll be able to do this and much more!

There have never been more opportunities to promote yourself online or in print, but to succeed you need to master the art of visual communication - combining type, image, and colour into an appealing, accessible message.

Graphic Design for Everyone shows you how to define your brand and your message, then takes you through the basic principles of design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how to use colour theory for maximum impact. Gain inspiration from real-life examples and exercises that help you to focus on the right solutions for you.

Once you've learned the basics, turn to the ten step-by-step projects to help you create your own stunning designs - from business stationery to a sales brochure and online shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals and more.

Whether you're a design newcomer or keen to build on what you know, Graphic Design for Everyone is the only resource you'll ever need.
Cath Caldwell is Senior Lecturer at Central Saint Martins, the world-leading college for art and design education at University of the Arts London. She is a former Design Director at ELLE UK, having also worked for the Guardian and Conde Nast (New York). She is the author of two books on graphic design and co-founder of the Editorial Designers Organisation.