Big Ideas Simply Explained: The Psychology Book

Product Description

Are we true individuals...or do we all conform? What makes us remember and why do we forget? How can we really measure intelligence? Questions like these underpin the work of the world's major thinkers and experimenters in the fascinating field of psychology.
Written in plain English, The Psychology Book is packed with pithy explanations that cut through the jargon, diagrams that untangle knotty theories, memorable quotes, and witty illustrations that play with our perceptions and beliefs.
Whether you're completely new to psychology, fully engaged as a student, or an armchair expert, you'll find plenty to intrigue and stimulate you inside this book.