Product Category: Top -> Business & Economy -> Bus/Econ: Media/Advertising
Big Brands: Samsung
Author: Cath Senker
Illustrator:
Illustrator:
| Retail Price: | $20.99 |
| Betabooks Price | $16.79 |
ISBN: 9780750292665
Format: Paperback
Published: March 2017
Published By: Hachette Australia
Stock Availability
Titles that are READY TO SHIP will be sent from our warehouse within 2 business days while stocks last. Click here for more details.
Published: March 2017
Published By: Hachette Australia
Stock Availability
Titles that are READY TO SHIP will be sent from our warehouse within 2 business days while stocks last. Click here for more details.
Product Description
Discover the incredible story behind one of the world's largest technology companies.Discover the incredible story behind one of the world's largest technology companies.Find out how Samsung grew from a small food export company to become the manufacturer of so many of the must-have gadgets in just 50 years. This title looks at: Some of the brightest business minds behind Samsung's meteoric rise How the company consistently stays at the cutting edge of technological innovation The marketing and PR strategies that have built Samsung into the powerful brand it is todayFrom Samsung's battle with Sony to what the future could hold for the tech company, this is a fascinating look at Samsung, and the technology industry as a whole.