Product Category: Top -> Business & Economy -> Bus/Econ: Media/Advertising
Big Brands: Samsung
Author: Cath Senker
Illustrator:
Illustrator:
| Retail Price: | $29.99 |
| Betabooks Price | $23.99 |
ISBN: 9780750292641
Format: Hardback
Published: August 2015
Published By: Wayland
Stock Availability
Titles that are READY TO SHIP will be sent from our warehouse within 2 business days while stocks last. Click here for more details.
Published: August 2015
Published By: Wayland
Stock Availability
Titles that are READY TO SHIP will be sent from our warehouse within 2 business days while stocks last. Click here for more details.
Product Description
Find out how Samsung grew from a small food export company into the manufacturer of so many must-have gadgets in just 50 years. Big Brands: Samsung looks at: Some of the brightest business minds behind Samsung's meteoric rise. How the company consistently stays at the cutting edge of technological innovation. The marketing and PR strategies that have built Samsung into the powerful brand it is today. From Samsung's battle with Sony to what the future could hold for the tech company, this is a fascinating look at both Samsung, and the technology industry as a whole.Australian Curriculum: