Product Category: Top -> Business & Economy -> Bus/Econ: Media/Advertising
Big Brands: McDonalds
Author: Cath Senker
Illustrator:
Illustrator:
Retail Price: | $34.19 |
Betabooks Price | $27.35 |
ISBN: 9780750292559
Format: Hardback
Published: August 2015
Published By: Wayland
Stock Availability
Titles that are READY TO SHIP will be sent from our warehouse within 2 business days while stocks last. Click here for more details.
Published: August 2015
Published By: Wayland
Stock Availability
Titles that are READY TO SHIP will be sent from our warehouse within 2 business days while stocks last. Click here for more details.
Product Description
Find out how McDonald's grew from one restaurant to become the globe-dominating chain it is today. Big Brands: McDonald's looks at: Some of the brightest business minds behind McDonald's meteoric rise. The development of the company's most famous products, from the Big Mac to the Happy Meal. The marketing and PR strategies that have built McDonald's into such a powerful brand. From marketing alliances to the company's attempts to counter its critics, this is a fascinating look at McDonald's and at the fast-food industry as a whole.Australian Curriculum: