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Big Brands: McDonalds

Author: Cath Senker
Illustrator:
Retail Price: $34.19
Betabooks Price $27.35
ISBN: 9780750292559
Format: Hardback
Published: August 2015
Published By: Wayland
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Product Description

Find out how McDonald's grew from one restaurant to become the globe-dominating chain it is today. Big Brands: McDonald's looks at: Some of the brightest business minds behind McDonald's meteoric rise. The development of the company's most famous products, from the Big Mac to the Happy Meal. The marketing and PR strategies that have built McDonald's into such a powerful brand. From marketing alliances to the company's attempts to counter its critics, this is a fascinating look at McDonald's and at the fast-food industry as a whole.

Australian Curriculum:
ISBN: 9780750292559
Number of Pages: 32
Format: Hardback
Reading Level:
Published Date: 11-Aug-2015
Dimensions (mm): 275x225mm
Publisher: Wayland

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